The search engine tests the mobile search results interface with a limited number of organic results – 2-5 per page. Users from the USA noted these changes.
Also in this interface version, the button “See more results” replaced the button for moving to the next page. If one clicks it, the search results are loaded dynamically.
SEO–expert commentary:
“Obviously, in the subjects where these results variants are being tested, there will be a fall in organic traffic of the websites that are lower than the fifth position in the TOP-10. In general, these are expected changes in search results. Not only Google, but also other popular search engines try to monetize their SERP by increasing the number of special placements and moving organic search results below the paid ads or reducing their number, as we can see in this example. Such reduction of organic positions in the SERP will further stimulate technical experts and SEO-optimizers to make quality websites that will occupy high positions in search results.”
Technologist SEO-expert of the SEO.RU Company
Konstantin Abdullin
Based on materials of the website searchengines.ru
Images from the website searchengines.ru
